Disruption is the name of the digital game. But what if you don’t want to be disrupted, what if you want to leave and take you with you when you go?
I have a website, a decade ago I grabbed my name when it became available. Still, most of us have learned that driving traffic to your website entails posting material on social media sites.
I’ve used Twitter to enhance traffic. I’m not too happy with the new owner, so I surfed over to Mastodon, added an account at Post. But what if I my identity and the people that follow me were all able to easily be forwarded to me by my identifier. Instead, all of us have to start all over again and rebuild our followers.
My background is street theater. Street acts don’t dig gatekeepers. We prefer to throw it down on the sidewalk and make it all happen there, right in the moment, we build an audience starting there.
I’m not so sure that social media broadcasting, lucking into a viral moment, something that goes big, blows your thing, whatever your thing is, blows that up, that’s what many hope will happen. Maybe you are one of those lucky ducky’s, more likely your postings fall short of that viral moment, you do get some engagement but you wouldn’t want to quit your day job.
Lot of platforms are eager to get us to enter their domain, to come play in their arena, and you know if you do get some attention you’ll try building on it, maybe even get compulsively addicted to trying. That’s the cheese, you’re the mouse and the trap is the host who is there until they aren’t. Sometimes they become unpredictable, change their algorithms, terms of service are altered, maybe they find you vulgar, you harass someone, there are so many out there playing those games.
It turns out that managing our social media content takes valuable time and since it does maybe we should be getting a better more predictable deal for our efforts.
Guy Kawasaki is a social media professional. He figures you’ll get about 1% of the people that follow you to buy your offering. I have maybe depending how you count about 1500 followers, maybe more, likely less. Even if you have 100,000 followers you are still not going to move many books. Even a million followers are too small a group and come on now how many of you reading this blog have a million followers.
Having the formerly richest man in the world buy then blow up a social media platform like Twitter proves my point. Even if it is all on him the harm is falling on all of us. Taking our identity and moving somewhere else would go a long way toward balancing out their power over our identity. I’d think anyone managing a platform would soon be trying to keep as many users as is possible.
We haven’t managed to pass any meaningful regulations for decades and not because there aren’t good ideas out there, but because a good many people like things just the way they are. Having control over our identity, our privacy, having the power of portability, to move freely across the internet’s social media platforms is the kind of disruption you can believe in.
