Into the Belly of the Consumer Electronics Shows Beast

That's not a car, that's a rolling electronic platform of gadgetry....

Here is the cauldron of capitalism. Here are the electronic innovators shining shrine to invention on a hill. In this case it is a convention center imagined as the biggest, most stupendous, most colossal sized exhibit hall man can imagine.

Before you get excited be prepared to become exhausted. There are thousands upon thousands of devices that deserve your undivided attention and how in the name of gizmo fun can you give your pixilated and digitized mind-numbing-Smartphone- enhanced consciousness the focus these devices deserve.

For heavens sake we have to tweet, blog, text, and take and send calls to every corner of the globe in one last desperate attempt to sustain our intergalactic connectivity.

In some sense this lens into the machinations of commerce does not prepare the impartial observer with the white hot life and death marketing conflagration that is being waged at this gargantuan show. Big shots like Sony, Samsung, and Microsoft put on a vast feast of  new technology to wet the appetites of geeks in their search to be first to play with the new gadgets and gizmo’s.

Things crash and freeze up when I’m trying to efficiently flow and go. The promise of all these flashy new time saving devices is to conspire to drain my best energies when something unexpectedly locks up and forces me into endless hours of troubleshooting that turns out to be way too much trouble and way too many of the bullets disguised as solutions under or overshooting their targets.

No, not this guy... and not this product...

A young up and comer was standing in jaw dropping awe as some legendary business executive was debuting one of his lab’s latest wonders, and they were wonderful wonders but surprise… that wasn’t the best part of this moment. I was captivated by the young up and comer. I kept looking at the gleam in his eye, the envy, the respect, the fierce fire inside his soul that craved to stand where the legend stood and to be cast in that role. I could see his hearts desire. His product would be revolutionary. It would be groundbreaking, earth shattering, historic; a breakthrough that would change everything.

The desire we have to be, to become, to make our mark, and finally have our day in the sun drives the world. Capitalism depends upon the animal spirits. Markets depend upon these unseen ghosts. I spotted one. I saw it in his eyes. He had it bad. He was smitten with the thing. He turned out to be my pick for best of show.





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